PHILAMLIFE NAMED PLATINUM SUPERBRAND FOR 2004 BY READER'S DIGEST

The name Philamlife has always been synonymous with life insurance. For over five decades, more than a million families have come to associate the company with financial security and peace of mind that stems from the knowledge that no matter what the future might bring, Philamlife will be there to take care of them.

It comes as no surprise then that Philamlife has been voted as one of the Asia’s SuperBrands of 2004 by the readers and subscribers of Reader’s Digest in the Philippines.

In a survey done in October 2003, Reader’s Digest asked respondents to list one company or brand per category that appeals to them the most based on five attributes: quality, which measures how well a company’s products or services are made or designed; value, which determines the degree of satisfaction the respondent has experienced with a company’s product or service regardless of price; strong image, which reflects a brand’s unique and consistent identity; trustworthiness, which mirrors how credible and reliable a brand is as perceived by the respondents; and understanding of customer needs, which gauges how much a company identifies, fulfills and satisfies the respondent’s requirements.

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The survey covered 41 categories, ranging from cars and hotels to office and household appliances to consumer goods. Philamlife not only emerged as the top choice in the insurance category, it also received such high scores that it earned the unique distinction of being a Platinum SuperBrand. A Platinum SuperBrand is a brand that holds a truly commanding lead over the other brands in a certain category. Philamlife is one of only fifteen such brands from the Philippines.

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